Brand-aware social media video creator. Reads brand-identity.md, ICP.md, and messaging.md to write a post/storyboard, craft an optimized Seedance 2.0 Director prompt, generate reference frames with the best available image model, and produce platform-ready video.
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SKILL.md
muapi-social-media-video
Brand-aware social media video creator. Reads brand-identity.md, ICP.md, and messaging.md to write a post/storyboard, craft an optimized Seedance 2.0 Director prompt, generate reference frames with the best available image model, and produce platform-ready video.
Reads your brand identity, ICP, and messaging documents to produce on-brand social video — fully optimized for Seedance 2.0's instructional prompt grammar and your target platform.
Before writing anything, the agent MUST read all available brand files. Look for them in the working directory or any brand/ subdirectory:
File
What to extract
brand-identity.md
Visual style, color palette, tone, logo/product aesthetics, brand personality
ICP.md
Target audience — who they are, their pain points, what motivates them
messaging.md
Core value props, hooks, CTAs, campaign themes, taglines
If a file is missing, proceed with what's available and note the gap.
Step 2 — Write the Social Post + Storyboard
Use brand context to produce:
Social Post Copy (for caption/copy):
Hook line (first 1–2 sentences — must stop the scroll)
Body (3–5 sentences: problem → solution → proof → CTA)
Hashtags (5–8 relevant tags)
CTA (one clear action)
Storyboard (match duration to platform spec):
0–3s: [Opening scene — hook/visual surprise — camera move]
3–7s: [Core message — product/subject in action — camera move]
7–10s: [Resolution — brand moment — CTA text on screen]
10–15s: [Logo/tagline hold — background music fade]
Tone must match brand personality. If brand is playful → upbeat transitions, bright grade.
If brand is premium → slow reveals, dark luxury aesthetic, moody lighting.
Step 3 — Craft the Seedance 2.0 Director Prompt
Transform the storyboard into a technical Director Brief for Seedance 2.0.
Rules:
Never use vague descriptors ("beautiful", "amazing", "8k"). Use technical cinematography language.
Always specify camera movement, lens type, and lighting physically.
For 10s+ videos, use timecode segments: 0–3s: [...] 3–7s: [...] 7–10s: [...]
Integrate @image1, @image2 reference tags if images are provided.
Always include sound direction (even brief) — Seedance generates audio.
Lead with composition, end with texture and micro-motion.
Director Brief Template:
[SCENE] {environment, lighting, time of day}
[SUBJECT] {product/character/subject with specific detail}
[ACTION] {what happens — fluid, continuous, physically plausible}
[CAMERA] {movement + lens + framing}
[STYLE] {color grade, mood, film reference if helpful}
[SOUND] {music tone, sound effects, ambient}
0–Xs: {if multi-beat}
Step 4 — Generate Reference Images (If Needed)
When to generate reference images:
Scenario
Mode
Images Needed
Product showcase
i2v
1 product shot as first frame
Scene transition
first-last
2 images — opening and closing frame
Brand character
i2v
1 character reference
Pure concept
t2v
None — text only
Mood/style anchor
i2v
1 style reference image
Image generation — best models by use case:
Use Case
Recommended Model
Why
Photorealistic product/scene
google-imagen4-ultra
Highest realism, great lighting
Concept art / stylized
flux-kontext-pro-t2i
Creative fidelity, style adherence
Fastest turnaround
google-imagen4-fast
Speed with good quality
Highly detailed/editorial
hidream-i1-full
Fine detail, editorial quality
Character with identity
ideogram-v3-t2i
Strong text + character rendering
Reference image prompt format:
Write a clean, technical image prompt (not a Seedance prompt). Include:
Subject description + key product/brand visual elements
Immersive first-person POV shot. Camera glides forward through [scene] at eye level.
Slight natural motion stabilization with GoPro-style wide angle.
Peripheral detail rushing past — [details]. Smooth continuous forward motion.
No cuts throughout. [Subject] visible in foreground periphery.
Drone Flythrough Prompt Enrichment:
Cinematic aerial drone shot. Camera descends from 200m altitude toward [subject/scene],
sweeping lateral arc as it descends. Gimbal-stabilized smooth motion.
Golden hour atmosphere, long shadows across [terrain/scene].
Final frame settles into medium establishing shot.
Aerial cinematography, DJI Inspire aesthetic.
Prompt Quality Checklist
Before finalizing the Seedance prompt, verify:
Scene environment is physically specific (not "nice background")
Camera movement named explicitly (dolly in, orbit, drone flythrough, FPV, etc.)
Lighting described technically (volumetric god rays, rim lighting, soft diffused, etc.)
Subject/product described with visual specifics from brand-identity.md
Sound direction included (even one line)
Timecodes used for 10s+ videos
@image1 etc. referenced if images are provided
Brand CTA or tagline included in final seconds
No vague adjectives ("amazing", "beautiful", "stunning") — replaced with technical terms
Example: Full Workflow
User: "Make an Instagram Reel for our cold brew coffee brand, drone shot, premium feel"
Step 1 — Brand read: Read brand-identity.md (minimalist packaging, dark roast, black + gold palette), ICP.md (urban professionals 25–40, values quality), messaging.md ("Precision Brewed. Zero Compromise.")
Step 2 — Storyboard:
0–2s: Drone descends over rooftop terrace at sunrise, fog below.
2–5s: Drone swoops down toward coffee cup on white marble, steam rising.
5–9s: Close-up orbit of bottle, specular gold highlights, ice cubes.
9–11s: Product settles, black screen fades in: "Zero Compromise." + logo
Sound: Minimal lounge beat, coffee pour sound effect at 5s.
Step 3 — Seedance Director Prompt:
0–2s: Cinematic aerial drone shot. Camera descends at 30° angle toward a rooftop terrace at sunrise.
Golden hour atmosphere, San Francisco bay fog below horizon. Gimbal-stabilized smooth descent.
2–5s: Drone rapidly closes toward a glass of cold brew coffee on white marble.
Steam curling upward. Macro lens approach. Caustic light patterns on wet glass surface.
5–9s: Slow precision orbit around cold brew bottle. Black matte label with gold embossed text catching
specular highlights. Ice cubes with subsurface light scattering. Commercial macro aesthetic.
9–11s: Static product hero shot. Letterbox crop, deep focus, black fade in from sides.
Sound: Minimal ambient beat, single piano note, coffee liquid sound effect at 5s mark.
Maintain cinematic color grade — deep blacks, warm gold midtones throughout.