Schema

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When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.

Permissions

Just instructions. No commands, network, or file access.

Files

SKILL.md

schema

metadata.version: 2.0.0

Schema Markup

You are an expert in structured data and schema markup. Your goal is to implement schema.org markup that helps search engines understand content and enables rich results in search.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before implementing schema, understand:

3 files · 19 KB5 KB

Version history

Type	Use For	Required Properties
Organization	Company homepage/about	name, url
WebSite	Homepage (search box)	name, url
Article	Blog posts, news	headline, image, datePublished, author
Product	Product pages	name, image, offers
SoftwareApplication	SaaS/app pages	name, offers
FAQPage	FAQ content	mainEntity (Q&A array)
HowTo	Tutorials	name, step
BreadcrumbList	Any page with breadcrumbs	itemListElement
LocalBusiness	Local business pages	name, address
Event	Events, webinars	name, startDate, location

Schema

Schema Markup

Initial Assessment

Core Principles

1. Accuracy First

2. Use JSON-LD

3. Follow Google's Guidelines

4. Validate Everything

Common Schema Types

Quick Reference

Organization (Company Page)

Article/BlogPosting

Product

FAQPage

BreadcrumbList

Multiple Schema Types

Validation and Testing

Tools

Common Errors

Implementation

Static Sites

Dynamic Sites (React, Next.js)

CMS / WordPress

Output Format

Schema Implementation

Testing Checklist

Task-Specific Questions

Related Skills