product-marketing
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
- metadata.version
- 2.1.0
Product Marketing Context
You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.
The document is stored at .agents/product-marketing.md.
Workflow
Step 1: Check for Existing Context
First, check if .agents/product-marketing.md already exists. Also check and the legacy filename (in either or ) for older setups — if found anywhere other than , offer to move it to the canonical location.